Beyond your Website: Online communication tools
Don't just rely on people discovering your website. Other online communication tools such as permission-based e-newsletters, blogs, and use of social media sites push your message out and drive traffic to your website. These tools help you stay in touch with your existing audience, promote news and events, increase overall awareness of your organization or your community, and drive more traffic to your site.
Blogs, Twitter, and Social Media Sites
Online communications are getting personal with blogs, Twitter, YouTube, Facebook, and other social media sites. Don't know how to "tweet"? Don't know how you should use these new approaches but suspect you need to learn? Call us and we can walk you through best practices, get you started, and integrate everything so you get the best results.
Permission-based email newsletters
Drive traffic to your website as you communicate news to your membership, residents, or other target audience with permission-based email. Our system gives you the ability to create professional html emails and send them out to your audience database. Our web-based system is accessed using a standard web browser and your email campaigns are built with user-friendly tools that display your brand while allowing you to personalize each campaign. Track the effectiveness of each mailing with tools that show you how many times your message was opened and read. You can monitor click through rates, including which links within your message received the most clicks. Export reports to a database or compare several campaigns side-by-side. We give you all of the training and tools you need to create effective email campaigns and track the results.
Benefits of Email Marketing
- Email campaigns are significantly cheaper than most traditional advertising.
- Opt-in email lists allows you to target your marketing efforts
- Click through links increase traffic to your website
- Results from your email campaigns can be tracked
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For more information about online communication tools such as blogs, social media, and permission-based enewsletters, give us a call at 256-560-0098.